For this project I designed special edition packaging for the New York Bakery Co.
Merging my love for bagels with my love for New York City, I decided to emphasise the brands New York routes with a concept that pairs each bagel flavour to a borough. I designed/sourced unique lettering to represent each borough and adapted the original colour scheme to have a more fun and vibrant tone. I also wanted to make environmentally friendly packaging so decided to try a paper wrap style which was successful.

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