Over lockdown highstreets and small local businesses took a hit whilst fast fashion thrived. Charity shops have been overwhelmed with donations resulting in tones of clothing ending up in land fills as waste. To help rectify this issue now that the high-streets are re-opening, I have designed a brand that would host a collection of sustainable fashion brands, merchandise from small local businesses as well as an up-cycling programme. 
As I was in Falmouth for lockdown, I have decided to show the town as an example.

Concepts

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